Your rooms fill up thanks to the platforms — but your direct bookings are not taking off?

The problem

Your property has a flawless product: location, service, seminar facilities. Yet its online image is limited to phone snapshots posted without method — indistinguishable from a guesthouse. The result: business travelers and event organizers book through OTAs, which capture both the margin and the customer relationship.

The hidden cost is not only the commission: it is the total absence of brand assets. Without proprietary content, you can neither negotiate your rates, nor sell your seminar rooms at the right price, nor build loyalty. And OTA customers cancel twice as often as direct customers — platform dependence undermines even your predictability.

Your job-to-be-done: when a corporate decision-maker looks for accommodation or an event venue in Djibouti, you want to be perceived as the city’s premium reference — so they book direct, at the right price.

The outcomes Marketing strategy

Phase 1 — Visual Diagnostic (week 1). Audit of the ecosystem: Google profile, OTAs, social channels, website. Baseline recording: share of direct bookings, occupancy by segment, event inquiries. The finding, shared with your leadership: the product is 5-star, the image is 2-star — and that perception gap drags down your average rate.

Phase 2 — Cinema production (weeks 2–3). Two shooting days on site, natural light and golden hour:

• “48 hours in Djibouti” — 90 s institutional film: the business traveler’s arrival, the service, the seminar room, the table. Formats: 16:9 (website, YouTube), 9:16 60 s (Reels/TikTok), 1:1 30 s (LinkedIn).
• Vodcast “The decision-makers’ table” — 25 min pilot: your General Manager hosts a local economic figure. 4 clips of 60 s, subtitled FR/EN, for LinkedIn.
• 12 editorial photos for the Google profile, OTA galleries and press.

Phase 3 — Distribution & direct channel (ongoing). Visual overhaul of the Google profile and OTA galleries — profiles with professional photos receive +35% more clicks to the website (Google). Corporate LinkedIn calendar at 3 posts/week, and a systematic call to action toward direct booking with a displayed rate advantage.

Why it shows (and sounds)

• Panasonic Lumix GH7 + 25mm f/1.7: cinema-grade low-light rendering, with no intrusive lighting in your occupied spaces.
• DJI Mic 2 in 32-bit float: broadcast voice that cannot clip, even in a busy lobby.
• Zoom H8 mixer: studio-grade multitrack capture for your interviews and vodcasts.