Restaurants & F&B · Restaurants · Social Media · Weekday fill
You post your dishes every week, but your tables stay empty from Monday to Thursday?
Weekends fill themselves. The real battle is the week — and it is won on your customers' phones, before they even leave home.
The global data
70%
more visits for businesses with a complete Google profile
2.7×
more likely to be seen as reputable with a well-kept online presence
82%
of consumers say a video has influenced a purchase decision
Wyzowl, 2025
+50%
higher purchase likelihood when the profile is complete and illustrated
The problem
You already post — a lot, and without strategy. Service snapshots taken in a rush, no editorial line, no publishing schedule, no call to action. Your account looks like a family album, not a menu anyone wants to order from.
The cost of inaction: your weekday services run half-empty while your fixed costs run full. And every well-“instagrammed” new competitor captures your most profitable clientele — the one that goes out on weekdays. Meanwhile, Google measures that a complete, illustrated profile generates 70% more visits: the gap widens with every service.
Your job-to-be-done: when a potential customer wonders where to dine on Tuesday night, you want to be the obvious answer in their feed — to fill your quiet services without slashing your prices.
The outcomes Marketing strategy
Phase 1 — Visual Diagnostic (week 1). Analysis of the account, the Google profile, publishing times and local competition. Baseline recording: covers per service, WhatsApp reservations, reach. Strategic decision: stop “posting dishes” and start selling occasions — the Tuesday business dinner, the Thursday afterwork, the Friday brunch.
Phase 2 — Production (1 day / month, retainer rhythm).
- “Signature” — monthly series of 4 videos of 30 s: one dish, one gesture, one atmosphere. 12 Reels 9:16 of 20–40 s per month.
- “The chef’s voice” — 8 min short vodcast: a seafood product, a supplier, a season. Trust through speech.
- 8 editorial photos + 4 “behind the scenes” stories with a reservation sticker; occasion-driven captions (“This Thursday, the table is yours”).
Phase 3 — Distribution & targeted filling. Scheduling at decision hours (11:30 am and 5:30 pm), completed and illustrated Google profile (pro photos, hours, menu), weekday offers embedded in content, single CTA: one-tap WhatsApp reservation. Monthly reporting: covers per service — not just likes.
Why it shows (and sounds)
- Panasonic Lumix GH7 + 25mm f/1.7 wide open: cinema-grade depth of field turns a plate into a movie poster.
- DJI Mic 2 in 32-bit float: the chef’s voice captured in a working kitchen — fryers and hood included, zero clipping, no retakes.
- Zoom H8 mixer: studio quality that follows your service rhythm, not the other way around.
Mission objectives & measured impact
| Indicator | Baseline (day 0) | Target | Measured via |
|---|---|---|---|
| Weekday covers (Mon–Thu) | to be recorded | +30% minimum within 4 months | POS / reservations |
| WhatsApp reservations / week | to be recorded | ×3 | WhatsApp Business |
| Google profile calls & directions / month | to be recorded | +42% (Google benchmark) | Google Business Profile |
| Production cost per content piece | to be recorded | ÷3 (monthly batching) | Internal tracking |
The baseline is recorded during the Visual Diagnostic. Every grid is filled with your own numbers, tracked monthly — and your results belong to you.
Cinema video production — Vodcast/Podcast — Social Media Management — B2B Strategy
You post your dishes every week, but your tables stay empty from Monday to Thursday?
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