The blog

Insights and field notes from the Djibouti market.

Published on May 20, 2025

Monthly retainer vs one-off production: how to choose?

One-shot campaign or monthly support? The concrete criteria to decide based on your goals, your sales rhythm and your budget.

Budget · Strategy · Retainer

Published on March 15, 2025

In Djibouti, video captures mobile audiences' attention. An analysis of local usage and the formats that actually convert.

Video · Strategy · Djibouti