Outcomes Marketing
FR | EN
← All use cases

Digital platform · Development · Platform · AWS

Your service is in demand, but every booking still goes through a phone call or a WhatsApp message?

For companies ready to digitize their offering — from online booking to a business platform — we ship a reliable product in production, not a prototype.

The global data

TODO: metrics

time saved on booking handling

TODO: metrics

TODO: metrics

additional occupancy rate after going live

TODO: metrics

24/7

service availability for your customers

AWS architecture

The problem

In Djibouti, the customer used to your service always ends up booking — but they pay a hidden cost: waiting for your confirmation, chasing you on WhatsApp, asking the same question every time. And you pay yours: every booking eats a conversation, a call, a pair of hands. When volume grows, the bottleneck isn’t your service — it’s how you organize demand.

The cost of inaction: appointments and sales lost to slow confirmations, staff answering instead of selling, and zero visibility on your own occupancy rate. Meanwhile, your customers have grown used to booking online elsewhere — with the competitor who took the time to go digital.

Your job-to-be-done: when a customer thinks of your service, you want the booking to happen in two minutes, at any hour, without your team lifting a finger — and every booking to leave you an exploitable data point.

The outcomes Marketing strategy

Phase 1 — Scoping & specifications (weeks 1–2). We don’t build a prototype: we build the exact product your teams and customers will use. Mapping of your current booking flow, definition of the journeys (customer, administrator), technology choice. Baseline recording: booking handling time, monthly volume, occupancy rate.

Phase 2 — Development (weeks 3–8). Setup of an AWS architecture (hosting, database, backups), development of an admin dashboard (real-time view of bookings, availability management), and integration of booking by WhatsApp or by API so your customers book from the channel they already use.

Phase 3 — Go-live & monitoring (ongoing). Production deployment, training for your teams, AWS monitoring (availability, alerts), and monthly reporting on the indicators defined at scoping: online bookings, handling time, platform availability.

Why it shows (and holds)

  • Frontend: a sober, fast interface, mobile-first — your Djibouti customers’ real channel.
  • Backend & database: reliable, backed-up data, accessible in real time from your dashboard — no more bookings “lost in a message”.
  • AWS deployment: a service available 24/7, scalable when your volume grows, continuously monitored. You get a product, not a demo.

The shift from pain to solution: your customers no longer ask, they book; your teams no longer answer, they sell; and you finally steer your occupancy with numbers.

Mission objectives & measured impact

Indicator Baseline (day 0) Target Measured via
Online bookings / month to be recorded TODO: metrics Admin dashboard
Booking handling time to be recorded TODO: metrics Admin dashboard
Platform availability to be recorded 99.9% AWS monitoring

The baseline is recorded during the Visual Diagnostic. Every grid is filled with your own numbers, tracked monthly — and your results belong to you.

Cinema video production — Vodcast/Podcast — Social Media Management — B2B Strategy